Atari and Blockchain

Atari is in the blockchain business. We moved into the space early. We are in active development on a number of large projects. And we believe that blockchain will grow to be a more significant part of our business, creating new ways for us to interact and collaborate with partners, players and fans of our brand.

Our Commitment

To reaffirm our commitment to blockchain, and to organize and focus our efforts in order to maximize performance, we have announced Atari X.

Atari X is an initiative that consolidates Atari’s blockchain interests into a unified operation that is wholly controlled by Atari.

Atari X also stands for our vision, which is a robust blockchain ecosystem that intertwines gaming, community and utility.


Atari is gaming. It is our core. It is what we love, it is what we know best, and it is why the world knows us. Web3 gaming is one of the most tangible ways we know to create fun, exciting experiences for players and build interest from our community.


When we evaluate blockchain projects we will strive to provide utility to participants and to our community. This includes our token, what we do in the metaverse, blockchain gaming, and NFT initiatives. Utility will make our Web3 projects relevant, tangible, valuable and sustainable.


In the decentralized landscape of Web3, community is a requirement. We will design projects that encourage participation. We expect our community to be a source of feedback and inspiration for every participant, including Atari. We also envision our community having an active voice as we evolve our business.

A new token on the block

One very important Atari X project is the launch of a new branded token. We announced our intention to do this on April 18, 2022 and we are hard at work putting the pieces in place to make that happen. We continue to make progress building out our team, adding key partners, and are actively engaged with various platforms as we evaluate our options and work to define the utility, governance, and tokenomics of the new branded token.

We have a clear vision, new ideas, and we cannot wait to share more with you.
To stay up to date on this initiative please follow our new Twitter account. To engage with our team and join our growing community, please join us on Discord.


Collaborations with high-quality partners that are pushing boundaries within Web3 will make Atari X stronger and will allow us to build out our ecosystem more rapidly.

Nifty Labs is our primary development partner on everything related to our new token and the token exchange, and an active participant in our blockchain strategy.


Atari is in active development of our large footprint of land in the open world, in partnership with the incredibly strong and talented team at The Sandbox.


A partner completely aligned with our focus on utility and community, Atari and Everyrealm continue to actively collaborate on bringing utility to Web3 projects.


Virtual Human Studios are pushing the boundaries of emerging technologies in gaming, sports and mixed reality to bridge the gap between the physical world and the virtual world, with their flagship game ZED RUN being one of our premier partnerships.


Arcade O.G. includes Atari’s founder, Nolan Bushnell, and we are working together as Nolan brings his creative talent to a new generation and a new landscape.

Token Update

Atari announced on 18 April 2022 the termination of all license agreements with ICICB Group and its subsidiaries, effectively terminating all ATRI, Atari Chain and related projects. At the same time we announced our intent to create a new token and to offer to exchange those new tokens for eligible ATRI tokens held as of April 18, 2022 at 6:00PM CET (GMT +1).

The definitive source for information regarding the new token is Atari X, our FAQ, and the related Twitter account and Discord. For information regarding swap eligibility, our roadmap and timeline for the new token please consult these channels.

For more information, check out our FAQ

“Atari is one the most enduring video game brands, so it’s natural that Atari will continue to define video gaming culture as it enters the blockchain era. We believe that gaming will be one of the most important, if not the most important activities in the metaverse, and are excited to work with Atari to shape the future of what gaming looks like in the metaverse.”

– Janine Yorio, Everyrealm CEO

“Atari has been an inspiration for us as we have built our own products and games. It has been exciting to partner with them as their core development partner as they lay the foundation of their blockchain strategy.”

– Alex Needelman, co-founder and CTO, NiftyLabs

“Atari is a pioneer in video games and also the first game studio that embraced user-generated content and the immersive possibilities of the Metaverse, launching their first NFTs on The Sandbox gaming virtual world. They take a very open-minded approach to work with our teams creatively – from building a social hub for their fans to refreshing their most iconic licenses in 3D with multiplayer gameplay and engaging quests. We can’t wait for players to engage with them on our platform.”

– Sébastien Borget, co-founder and COO, The Sandbox