Investment to help further international expansion and marketing campaigns for LGBTQ community looking for relationships, friendships or meaningful connections
NEW YORK, April 15, 2019 –– Atari®, one of the world’s most iconic consumer brands and interactive entertainment producers, announced today an additional investment in LGBTQutie, also called Qutie, to help grow their LGBTQ dating and social networking app community. Since its launch into the LGBTQ community last May, Qutie has seen up to 400% growth in monthly user acquisition and prides itself as being the go-to relationship-focused app for LGBTQ people looking for relationships, friendships, and meaningful connections.
“This new larger investment from Atari is a huge step for our company,” said Jordan Weiss and Rachel Kimelman, Co-Founder’s of Qutie. “This will allow us to scale our growth and opens up a whole new realm of possibilities.”
As a part of this investment, Qutie will enhance their features on the app through increased gamification as well as help facilitate international expansion. The app is currently available in the U.S., U.K., Canada, Australia and New Zealand. In addition, Qutie will use this investment for marketing campaigns to solidify Qutie’s position as a leader in the LGBTQ dating and social networking app market.
“We believe Qutie is a great relationship-focused platform that provides a comprehensive social experience for the LGBTQ community, combining online dating, gamification, and all aspects of a thorough social networking platform,” said Frédéric Chesnais, Chief Executive Officer of Atari. “We’re thrilled to continue our investment in Qutie to enhance their app features through increased gamification in the upcoming months as well as facilitate additional international expansion for the LGBTQ community at large.”
Qutie is inclusive of the full spectrum of LGBTQ sexual orientations and gender identities.Qutie plans to incorporate more enhanced and personalized features on the app including more ways to self-identify. The app also provides LGBTQ news and blogs and features in-app video messages that allow users to send 10-second video clips to one another to promote safety and help prevent catfishing.
Qutie will be participating in New York City’s 2019 World Pride event on June 30. The Qutie app is currently available for iOS and Android. For more information on Qutie, please visit www.lgbtqutie.com.
About LGBT Media Inc.
LGBT Media Inc. is the company behind Qutie, an app that facilitates relationships, friendships and meaningful connections for the LGBTQ community. While most other dating apps mainly focus on hook-ups, Qutie connects the entire LGBTQ community and allows users to interact with the latest LGBTQ news, blogs and events. For more information, visit https://lgbtqutie.com.
Atari is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong® and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at www.Atari.com. © 2019 Atari Interactive, Inc. All rights reserved. Atari wordmark and logo are trademarks owned by Atari Interactive, Inc. All other trademarks are properties of their respective owners.