Iconic Publisher Re-Imagines 1981 Haunted House® Classic as a Free-to-Play Endless Runner on iOS; Expands Footprint across PC, Digital, Mobile and Social Platforms
New York, NY– May 15, 2014 – Atari, one of the world’s most recognized publishers and producers of interactive entertainment, today announced the launch of a re-imagined, free-to-play mobile version of the classic game Haunted House®, for iPhone, iPad and iPod touch. The spooky, eye-popping fan-favorite is free-to-play and available for download in the App Store.
Developed by Kung Fu Factory, the team behind the popular Teenage Mutant Ninja Turtles: Rooftop Run, Haunted House® is filled with creepy fun and new gameplay. Entering the endless runner app, players are instantly dropped into the shoes of a boy who becomes lost in a scary place. To help him find his way home, players must protect and clear a path for him as he runs, jumps, and outmaneuvers treacherous traps hidden throughout the creepy mansion and graveyard. Thwart monsters to advance, trigger springs and build bridges to reach new heights and stay alive by picking up power-up boosts including:
·Scepters – Become invincible against monsters and traps
·Master Keys – Auto-triggers all bridges
·Urns – Collect urns for an extra life
·Coin Magnets – Attracts coins faster within a certain distance
For more information and to watch the trailer, visit: http://bit.ly/1jt60Hw. A PC version of Haunted House®, a darker and different rendition of the mobile game is currently in development and is set to release in Summer 2014.
“From enthusiasts of the original Haunted House® to today’s on-the-go mobile gamers, players of all ages and generations are in for a completely new and fun gameplay experience,” said Fred Chesnais, Chief Executive Officer, Atari, Inc. “As we look to celebrate and refresh classic titles like Haunted House® and RollerCoaster Tycoon®, we will continue to extend fan-favorites to new PC, digital, social and mobile versions, as well as expand the Atari brand to online gambling and other gaming platforms.”
As an iconic brand that spans the digital gaming, online gambling and platform gaming industries, Atari’s debut of Haunted House® for iPhone, iPad and iPod touch comes on the heels of multiple partnerships and launches in the first quarter alone. These milestones include the release of RollerCoaster Tycoon® 4 Mobile™ for iPhone, iPad and iPod touch and forthcoming PC version, which is set to hit shelves during the 2014 Winter season. Atari recently announced a third-person, multiplayer online combat game titled Minimum, which is now available for early access on Steam. Lastly, Atari announced strategic partnerships with FlowPlay – to debut its first social casino, Atari Casino (Fall 2014), and Pariplay – to develop and launch Atari-branded real-money gambling and lottery video games (Late 2014).
Social Media Resources
Classic @Atari title #HauntedHouse comes to mobile for first time since 1981, available for iOS devices http://bit.ly/RFjsCb
Follow Atari on Twitter: @Atari or ‘Like’ us on Facebook.
The Haunted House® App is available for free from the App Store on iPhone, iPad and iPod touch.
Atari (www.atari.com) is a multi-platform, global interactive entertainment and licensing company. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command® and Pong®, (which were part of the classic gaming innovations from Atari founded in 1972), Test Drive®, and RollerCoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (including browser, mobile and digital download), for PC, smartphones and tablets and other connected devices. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.
Atari has offices in New York and Paris.
© 2014 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
About Kung Fu Factory
Based in Los Angeles, Kung Fu Factory is a mobile and console video game development studio that works on both licensed and original properties. Established in 2002, the company specializes in crafting top-quality character animation driven experiences, with compelling game play, and robust online and free-to-play live services. Formed by childhood friends, Daryl Pitts and Ricci Rukavina, the collective talent at Kung Fu Factory came from high-profile video game studios where they developed major franchise titles. The company now develops and co-publishes its own properties on various platforms, including their latest #1 iOS and Android mobile game Adventure Time: Card Wars.