News & Updates

Posted June 6, 2015


Atari Joins Millions of LGBT Community Members and Allies in Support of LGBT Pride Month, Showcases New Pridefest Game to Consumers for the First Time at NYC Pride and Flame Con


NEW YORK – June 11, 2015 – Atari®, one of the world's most recognized publishers and producers of interactive entertainment, today joined the greater LGBTQ community and millions of allies in celebrating LGBT Pride Month by supporting two of New York’s most vibrant events of the month, NYC Pride and Flame Con. These two events will serve as the platform to debut Pridefest, Atari’s upcoming mobile and tablet game that celebrates LGBTQ equality, and showcase the yet-to-be-released game to consumers for the first time. Coming soon to the App Store for iPhone, iPad and iPod touch and Android devices, Pridefest is a social-sim game that empowers players to design and launch their very own personalized pride parade, connect with friends, create social clubs and more.

“With NYC Pride’s more than 30 year history of organizing pride events in New York and Flame Con bringing the first LGBTQ comic convention to Brooklyn, we couldn’t have asked for two better events to put our support behind and show our Pridefest game at for the first time,” said Fred Chesnais, Chief Executive Officer, Atari, Inc. “We’ve been working hard to make Pridefest a genuinely fun game for everyone and we look forward to hearing feedback from our fans.”

For fans interested in getting a first look at Pridefest, visit the Atari booth at Flame Con and NYC Pride:

Event:            Flame Con                                                       NYC Pride March

When:            Saturday, June 13, 2015                                Sunday, June 28, 2015

Time:             12:00-6:00pm ET                                             12:00pm-6:00pm ET

Location:      Grand Prospect Hall                                        Hudson and Abingdon Square St.

                        Booth #G12                                                     Booth #A10

                        Brooklyn, NY                                                   New York City, NY


New York City Pride events are hosted by Heritage of Pride, which works toward a future without discrimination where all people have equal rights under the law. They do this by producing LGBT Pride events that inspire, educate, commemorate and celebrate the diverse LGBT community.

“We are proud to partner with an iconic brand like Atari at NYC Pride this year,” said Chris Frederick, Editor-in-Chief and Managing Director of NYC Pride. “Our theme for this year is ‘Complete the Dream’ and having a company like Atari on board embodies the celebratory, dynamic environment we strive to create at our Pride events in New York which attract 2 million annually.”

Flame Con is a one-day comics, arts, and entertainment expo showcasing creators and celebrities from all corners of the LGBT geek fandom, including comics, video games, film, and television.

"Geeks OUT is thrilled to have Atari's support for Flame Con. It's so great to see a legendary gaming company like Atari offering support for the LGBTQ community and picking Flame Con as a space to debut Pridefest,” said Joey Stern, President of Geeks OUT. “We've always wanted Flame Con to be a space for members of our community to experience new forms of Queer Art and with this game, Atari is helping us deliver on that goal."

For fans who are unable to attend NYC Pride or Flame Con, be sure to follow @PridefestGame on Twitter, like Pridefest on Facebook at, and sign up to receive the latest news and updates at



About Atari

Atari ( is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, and RollerCoaster Tycoon®.

Atari has offices in New York and Paris.

© 2015 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc.  

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