Atari is celebrating its 50th Anniversary
five decades after the company launched the modern video game industry in 1972
Named the “Goldschool Sunnyvale” logo, the commemorative mark is a tribute to the original Atari internal design studio, based in Sunnyvale, California.
The new commemorative logo incorporates Atari’s iconic “Fuji” brand mark, which will remain the company’s official logo.
1972 - 2022
Atari will celebrate its official anniversary on June 27, 2022, 50 years since the date the company was originally incorporated.
Atari Golden Anniversary
The new Atari 50th Anniversary logo will be used across first-party and licensed products and communications through the end 2022.
Atari has released a limited supply of t-shirts featuring the commemorative logo, available on atari.com.
Futuristic Since Forever
Atari was founded in 1972 by Nolan Bushnell and Ted Dabney. The company played a formative role in the video game industry, introducing a series of world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong® and others to the gaming lexicon as well as the first widely adopted home video game console with swappable cartridges, the iconic Atari 2600. Five decades later, the company remains an active and innovative brand, globally recognized for its multi-platform, interactive entertainment and licensed products.