Atari® Collaborates with Innovative PC Video Game Marketplace Robot Cache to Support the Buying and Reselling of Digital Games Using Atari Token

Robot Cache is the First Digital Storefront That Allows Customers to Retain Value by Reselling Games and Provides Incremental Resale Revenue to Developers and Publishers

New York, NY (June 24, 2020) – Atari® — one of the world’s most iconic consumer brands and entertainment producers — today announced a partnership with revolutionary PC video game distribution platform Robot Cache to integrate the Atari Token into the Robot Cache digital storefront where customers can buy or resell digital games. Through this partnership, customers reselling and buying digital PC titles through Robot Cache will be able to utilize Atari’s blockchain-based cryptocurrency — Atari Token — for all of their transactions. 

“We are pleased to announce the integration of the Atari Token into Robot Cache’s unique offerings that benefit both customers and the creators of some of today’s best video games,” said Fred Chesnais, Atari CEO. “Our goal is to make the Atari Token a ubiquitous digital currency. With the addition of Robot Cache to our list of top-notch partners, we are a significant step closer to realizing that vision.” 

“The Atari brand is beloved by gamers and consumers, and we’re excited to work with them to offer the Atari Token as a payment option on Robot Cache,” said Lee Jacobson, Robot Cache CEO. “Conceived and backed by the company that essentially launched the video game industry, the Atari Token is a uniquely entertainment-focused currency, and we think it’s a perfect means of adding cryptocurrency-based commerce of digital games on our platform.”

Founded by video game industry veterans Brian Fargo, Lee Jacobson, and Mark Caldwell, Robot Cache is the first PC storefront that allows gamers to resell video games from their digital content libraries. Robot Cache features a curated selection of popular games from top developers and publishers, with a visual-centric platform user interface that aids in the discoverability of new titles and emphasizes their unique attributes. 

Developers and publishers of titles available through Robot Cache enjoy higher margins thanks to a 5% distribution fee (versus the industry average of 30%) and keep 95% of all new game sales and 70% of resold copies through the storefront with users receiving 25%. Utilizing the Robot Cache client, customers can additionally mine IRON — a platform-specific digital currency — to buy content on the storefront. 

To learn more about Robot Cache, please visit https://store.robotcache.com

Atari Chain Ltd. is a subsidiary of Atari SA, created to lead the development of ongoing projects in the field of cryptocurrencies in entertainment-based industries. The Atari Token, currently slated to launch by September of 2020, is issued by Atari Chain, Ltd (Gibraltar), a company equally owned by Atari and the ICICB Group. 

For more information on the Atari Token, please join Atari Telegram at https://t.me/AtariTokenOfficial and visit atarichain.com.

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About Atari

Atari® is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris.

Visit us online at www.atari.com

About Robot Cache

Robot Cache is the first-ever decentralized PC video game distribution platform with a revolutionary digital resale model utilizing the blockchain. Robot Cache allows publishers to keep significantly more revenues than other distribution platforms and gives gamers, for the first time ever, the ability to re-sell their digital games. 

Robot Cache’s advisory board includes a mix of video game and blockchain experts: Anna Sweet, Nolan Bushnell, Michael Maloney, Chris Keenan, Jayson Dubin, Scott Walker, and Keven Baxter. For more information, please visit www.robotcache.com or follow @RobotCache at Twitter or RobotCache on Facebook.

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